Kwam net dit stukje tegen op internet. Het is een voorbeeld uit de commerciele wereld over manieren waarop je in dit geval antivirus software aan de man kunt brengen. Het bedenken van die manieren is een heel creatief proces.
For every product or service there’s also a zillion ways to sell it into the market. This is what’s called a business model.
Let’s say I develop a new disruptive type of antivirus technology that detects viruses 10x better than competitors.
I could sell it shrink wrapped in a box through stores for a one-off price of $99 (traditional retail). I could sell it online as a subscription for $9 a month where the customer has to keep paying for the latest virus updates (subscription based Internet services). I could give the product away for free to home users to build my brand recognition up, and instead focus on selling to enterprise customers (enterprise software). I could give it away to everyone and put it on the big free software download sites for mass distribution, allowing it to detect viruses but charge customers $49 if they want the viruses removed (this is called a “freemium” model- give a limited version away for free, and charge for a premium upgrade). I could pre-package it on a slim form factor computer and sell it as an antivirus firewall to businesses (hardware). Alternately I could just supply the technology to the big antivirus companies for millions of dollars a year for them to incorporate in their own projects (OEM licensing). I could go on for hours!
Each of these business models has its pros and cons, and today antivirus technology is sold in all these ways and more.
Figuring out the most lucrative way to commercialise such technology was exactly the problem I faced at my last company,
Voortdurend bepalen wat de best manier is om stof over te brengen, welk klassemanagentsysteem het meest geschikt is en welke pedagogische maatregelen het handigst zijn, vormen wat mij betreft de kern van het vak en dat is een CREATIEFBESLUITVORMINGSPROCES.
Het lastige is alleen dat hoe groter de problemen worden, hoe hoger de druk is en des te moeilijker is het om creatief te blijven en toch zit daar de oplossing!
bron:http://www.linkedin.com/today/post/article/20121223082315-921366-business-models?goback=.ptf_*1_*1_*1_*1_*1_*1&trk=who_to_follow-b
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